Momentum forms around your decisions. Direction follows your lead.
Built for the one who initiates, sets the tempo, and pulls others into motion.
No delay. No hesitation.
Player One — on you.
About Us
Who are we? Two dedicated gamers and pop culture fans who grew up with the games of the 80s and 90s — epic boss fights, iconic soundtracks and, eventually, a serious appreciation for great energy drinks.
That’s where PXL started.
We felt something was missing. An energy drink created by people who actually come from gaming culture, rather than a brand simply trying to look the part.
So we built PXL around the things we care about ourselves: bold flavours, high quality, strong design and a product that feels just as considered inside the can as it does on the outside.
Today, PXL brings together energy drinks, gaming and entertainment through our own products as well as collaborations with some of the biggest names in the industry.
What's inside
For us, flavour is everything.
A 500 ml can should have room for something big, memorable and genuinely exciting. We love strong flavours that surprise you — candy, fruits, berries and combinations that bring several of them together.
Every new release should feel like something you actually want to try.
That means we don't build our drinks around safe or forgettable flavour profiles. We want them to be bold, delicious and full of character, while still being balanced enough that you want to finish the whole can. Some flavours are fruit-forward, some lean into candy, some mix berries and citrus, and some are harder to describe altogether. That's part of the fun.
We spend a lot of time developing each recipe, working with high-quality flavouring and testing different combinations until the drink has the impact we're looking for.
Combined with a solid caffeine kick and selected vitamins, the result is an energy drink built to deliver both flavour and energy — whether you're gaming, working or simply need to power up.
Where to find us
PXL is produced in Sweden and distributed through retail, wholesalers, direct sales and selected international partners.
In Sweden, our sales team works directly with retailers across large parts of the country, while our products are also available through wholesalers and national retail campaigns.
For international distribution, retail enquiries, partnerships or information about our current wholesale network, contact us at info@pxlenergy.se.
All PXL products are manufactured in Sweden and shipped through our external logistics partner.
Sales Mitt/Norr: Stockholm, Uppsala, Västmanland, Södermanland, Örebro, Östergötland, Gävleborg, Västernorrland, Jämtland and Västerbotten
Sales Söder: Skåne, Halland and västra Götaland